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Response
to Mike Resnick This past weekend at ConCarolinas, I had the honor of sitting on a panel with
the venerable Mike Resnick, to discuss the nature
of self-publishing. For those of you
not familiar with Mr. Resnick, he’s a very well
known and respected author and a long-established fixture in the sci-fi
community. However, for those of you
who have not had the opportunity to meet Mr. Resnick,
he can be a little off-putting. He is
very gruff and unapologetically straight-to-the-point. This created an issue at the panel as he
showed no restraint in belittling self-publishing and self-published
authors. Totally taken off-guard by
this unexpected and mean-spirited attitude, I found myself restrained by both
manners and convention pecking order to simply let him speak his mind, which
he was very comfortable to do for the vast majority of the panel. This is frustrating because it’s
becoming a very familiar event.
Authors published through traditional publishing houses, especially
those who have been around the block many a time, are becoming more and more
vocal about self-publishing. At the
same time, the traditional publishing houses are working hard to limit and
restrain the self-publishing industry.
At the moment, the big news on this front is how the big bookstore
chains are preparing to institute a policy that will bar their bookstores and
online stores from carrying books printed by printers that they do not own or
are not owned by companies they have an existing relationship with (IE the
traditional publishers). It would look like the literary
world is a hostile environment for the smaller presses, the Print-On-Demand
presses, and such. And the truth is, it is. Making it
as a self-published author has always been hard, but it’s becoming
increasingly difficult with the traditional publishing houses out to undercut
them. Sadly, it’s one of the growing
pains all up-and-coming artistic revolutions must undergo. Throughout history, when it comes to
the arts, the truth is that the powers-that-be become their most tyrannical
when the smaller forces that have appeared due to social change start to gain
momentum. It happened repeatedly
during the twentieth century alone.
Theater hated movies. And when
movies became the dominant form of performance art, they came to hate
television, just as television hates the Internet. In the graphic arts, the traditional
artists fought tooth and nail to keep the abstract expressionists under
control, but any stroll through a modern art gallery will tell you who came
out on top of that fight. Classical
music loathed Jazz and Swing. Jazz and
Swing loathed Rock. What stations are
preset on your stereo? Self-published writers are the
avant-garde of the literary world.
They have the capacity to push the boundaries of the written word in
ways never before conceived of. They
have the freedom to explore topics, methods, and to open up smaller niche
markets that the traditional presses did not have the option of pursuing. Self-published authors have the ability to
excel over their traditional brethren for so many reasons, but key to that is
the rejection of the typical writing model.
The process of querying a publishing house, submission to a publishing
house, rewriting one’s work to meet the needs of the publishing house, no
longer has to be the only fashion in which the written word is made available
to the reading public. Part of the reason why
self-published authors have become this way is because of the Internet. What MP3s did for music and YouTube did for movies and TV, self-publishing with the
help of the Internet is doing for writing.
E-books, POD books, small presses with the ability to distribute
online, all have become tools available to the enterprising author able to
see the possibilities. Self-publishing
is the natural extension of writing in the Internet age. It grants freedom and empowers the writer
to create what they envision, not what a committee at a publishing house
envisions. Writers are free to create
the art they choose, not the art they’re paid to make. Self-publishing is becoming a bigger
and bigger factor to the traditional publishers. The acceptance and awareness of
self-published works is growing each year.
Already, you have many successful names attached to self-publishing as
well as many more that are seeing their sales increase from one year to the
next. As such, self-publishing is
becoming a threat to the monopoly that the traditional publishing houses have
on the literary industry. And it would
seem as a result, you start to see drastic actions of desperation such as the
veritable embargo that the major online retailers are preparing to enforce. Self-publishing does not need to be
an antagonist to traditional publishing.
Traditional publishing’s biggest complaints are all rooted in a very
true weakness of self-publishing; the lack of quality control. Some small presses exert control over their
inventory but POD and e-book distributors will generally publish pretty much
anything. And so the derogatory term
‘vanity press’ can in fact be appropriate at times. Traditional publishers can help, rather
than hinder, self-published authors, and come out for the better in the
process. As already stated, self-publishing
can reach smaller niche markets that traditional publishing cannot. Traditional publishers could help to
subsidize smaller presses and even POD publishers in an attempt to better
serve the reading public. At the same
time, it would allow them see the authors in the field, the writers more
concerned with the art they’re making rather than the business of making
it. Self-publishing could easily
become the minor leagues of the literary world. Everybody could win. But at the moment, that isn’t the
environment that’s being created.
Traditional publishing houses, often times spoken through
traditionally published authors like Mr. Resnick,
invoke hostility and animosity towards the self-published authors, leaving
them with a bitterness towards traditional
publishing and a desire to beat them at their own game. And as music, performing arts, and graphic
arts, have shown, this is a gamble where even industry behemoths
like traditional publishing can lose big. |
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